As part of Jordan Brand’s 30th Anniversary Celebration, Wieden+Kennedy Shanghai has created this latest addition to the We are Jordan Campaign. Produced by Lunar Films and Smuggler and directed by Brian Beletic, the epic and motivational spot tracks back from a match-winning shot to try and find The Winning Moment before, which is not necessarily when you might think.
An award-winning advertising campaign that spanned across four commercials, describes the intimacy and connection between athletes and their supporters. The poetic visual journey delicately balances live action with hand-drawn animation, creating an ethereal metaphor of the struggle and climb in pursuit of their dreams. The tagline ‘Impossible is Nothing’ puts human emotion at the centre of the campaign; inspiring fans that their support has a big part to play in the country’s Olympic success.
Bosch keeps food fresh and your family smiling, through an intelligent refrigeration system that gives each of your produce the right temperature and moisture it needs. The commercial produced communicates how Bosch uses technology that allows you to ‘section’ the refrigerator and programme individual chilling and moisture settings, ensuring a fresh food experience, every time.
A new socially-responsible water which also aims to fund projects that bring safe drinkable water in rural China. Their launch advertisement was shot in a Yunnan village in China capturing the smiles of rural schoolchildren who have benefited from the campaign.
Redesigned to appeal to a younger demographic, the new launch of the Buick Lacrosse was positioned as slick and stylish, while providing a multi-sensory experience.
Filmed in Valencia, the production celebrates Team China’s qualification in the America’s Cup. Snippets of the team training at sea for the races are blended with signature Chivas imagery.
Engineered for even the most extreme races, Clear Shampoo keeps FORMULA 1 driver Kimi Räikkönen in peak condition. Shot in Monaco, the advertisement presents a sleek insight at the various conditions that keeps a FORMULA 1 team at its optimum.
Female confidence shines through Clear Shampoo’s regional campaign. A montage of five featured celebrities displays the essence of hair and beauty, always red-carpet ready with healthy hair.
Take a drive through the elements – gleaming cityscapes to rough terrain made possible by Goodride’s three land rules of ‘Silence’, ‘Grip’ and ‘Fuel Efficiency’.
Commissioned for the GE China Aviation World-Turbo Engine, the production features the work of world-renowned animation team from PSYOP and cinematographer Christopher Doyle; combining cutting edge technology with the people that make it work.
Models Kelly Fu and Mariana Sa encapsulate the fun and delight that Hershey’s brings to the everyday; making the brand synonymous with all things that bring you joy.
It is a kid’s world with Me&City’s winter wear. A feel-good production, inspiring local audiences with an international style.
Taste excitement with Pepsi. Shot in Beijing, China’s Olympics Diving Team took an animated adventure through the thrills and spills in the world of Pepsi.
Travel ‘Around The World’ with Qatar Airways. Directed by Director and Cinematographer Michael Buckley, discover the plethora of sights and sounds of where the traveller wants to be, and where Qatar Airways can take you.
The second and third spots share what happens ‘Beyond the Cabin’ with its multicultural staff from the USA, Australia, Russia, Hong Kong, China, Singapore, Malaysia, Philippines and Thailand. Bringing the best of the world’s hospitality to provide five-star service, both in the air and on the ground.
Celebrating the 45th Anniversary of the Republic of Singapore Air Force, a three-day shoot was what it took to capture the day-to-day efforts of the dedicated lives that work together to form One Force.
Filmed in Los Angeles, rock star Avril Lavigne was joined by ex-Games championship skate boarders, for a stunning aerial view of the city’s skyscrapers. Post-production was completed in Paris.
No matter the country, anyone and everyone falls victim to the common cold. How Vicks provides sighs of relief across the globe was captured and presented in this advertisement.
When you work with Lunar Films, you will have access to a pool of international award-winning talents. Each with their own areas of expertise, we are equipped with the capabilities to communicate the key message for your product and company.
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Established in 2004, Lunar Films has grown over in experiences and standing in Asia the past decade with one clear vision: to move hearts and intrigue minds.
An integrated boutique production house specialising in film production, we are visionaries with a dedication to perfection and flair for originality.
We pride ourselves on having a roster of creative talent made up of highly skilled individuals from across the globe. Possessing an international perspective is one of our core strengths, earning us accolades from across the highly competitive industry both locally and abroad.
One of our notable achievements includes producing an award-winning campaign for sports business giant Adidas. Commissioned for the Beijing Olympics 2008, the four-ad campaign generated immense interest, both within the advertising world of China and beyond.
With a firm belief that the world of film presents no boundaries, Lunar Films continues its work to transform our client’s ideas into creative campaigns with a distinctive edge.
Like what you have seen so far? Get in touch with us to explore how we can bring your product to life on-screen, as well as any interesting collaboration opportunities.
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Ken Yap, Executive Producer M:+86 1391 6217 628 E: ken@lunarfilms.com.cn
Diana Chew, Executive Producer M:+86 1350 1607 549 M: +65 9365 1333 E: diana@lunarfilms.com.cn
Feng Zhe, Producer M: +86 1370 1798 922 E: fengzhe@lunarfilms.com.cn
Jocelyn Lee, Producer M: +65 9363 9551 E: jocelyn@lunarfilms.tv
